Felipe Luis Salgueiro / Portfolio
Work where strategy must become operations.
Cadencia is a product for marketing professionals operating brand context, content, distribution, CRM, and automation. PD Framework is a multi-agent operation organizing roles, memory, skills, governance, and evidence.
O Berro, Grupo JDR, Dagood, and NoCode Startup make up the current archive. Each case is presented through role, system, and learning — without claiming undocumented metrics or outcomes.
Résumé
Experience, capabilities, and contact details in one document.
A Marketing Engineer with experience across brand, product, GTM, customer research, CRM, automation, and operations.
Operations, brand and service systems
O Berro
From kitchen work to operations leadership and partnership.
O BerroOperations, brand and service systems case.View full case Pará tripProject recorded in O Berro’s inventory.View archive record Themed menusProject recorded in O Berro’s inventory.View archive record Papo de CozinhaPodcast recorded in O Berro’s inventory.View full case COVID meal boxesProject recorded in O Berro’s inventory.View archive record
Founding and operations
Alvenaria Fast Comfort Food
First New York-style Fast Casual concept in Brazil, in Berrini (SP).
Brand strategy, growth and commercial operations
Grupo JDR
Agency specialized in positioning and sales.
Product discovery
Dagood
Leisure discovery platform in São Paulo.
Teaching and AI development
NoCode Startup
Teaching people to build and operate software with AI.
Product, GTM and AI systems
Cadencia
Product and GTM systems for marketing professionals.
CadenciaProduct for operating brand context, content, distribution, CRM and automation.View full case PD FrameworkMulti-agent operations with context, memory, skills and evidence.View full case HIVEOpen-source tool.View full case Grupo GGI implementationsProject recorded in the Cadencia inventory.View archive record Branding and management: Mariana, Nathalia and PedroProjects recorded in the Cadencia inventory.View archive record Decola Jovem talkProject recorded in the Cadencia inventory.View archive record Cadencia DocsProject recorded in the Cadencia inventory.View archive record Observability centerProject recorded in the Cadencia inventory.View archive record Autonomous engineProject recorded in the Cadencia inventory.View archive record VPS and monitoringInfrastructure and monitoring systems recorded in the inventory.View archive record Cadencia CloudProject recorded in the Cadencia inventory.View archive record
